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The Mental Wellbeing Company Franchise ltd

refuge story by Joanne P
Which of these are signs of abuse in relationships? by Joanne P

Content pillars with ideas

Awareness

  1. September Support Resource Month
  2. #BreakTheSilence. Encourage followers to share their stories and experiences
  3. Collaborations with influencers and survivors – share the platform with advocates
  4. Fund raising: sponsored runs, competitions where we prize-match and give it to a charity eg that helps rehome abuse survivors

Education

  1. Debunking Domestic Abuse Myths
  2. How to Distinguish Between Red Flags and Imperfection
  3. Physical Impacts of Emotional Abuse
  4. The Invisible Cage: How Manipulation Creates Learned Helplessness
  5. Types of Narcissists: Grandiose, Vulnerable, Covert, Overt,
  6. Type B Personality Disorders
  7. What is a trauma bond?
  8. What is Claire’s Law?

Living with it

  1. How to assert boundaries with a narcissist
  2. Why do people gaslight?

Family and Friends

  1. Warning signs- how to spot potential abuse in friends and family: social withdrawal, loss of free time, loss of joy,
  2. How to cope with feeling misunderstood by family and friends
  3. What we wish you knew- information for friends and family
  4. How to Help: It’s not uncommon to feel helpless when a loved one is experiencing abuse and feeling unable to escape from it
  5. “Holding Space” what does it mean?

Moving Forwards

  1. Sunk Cost Fallacy: Don’t Cling to a Mistake Because You’ve Spent a Lot of Time Making it
  2. Ready to Date Again but Scared to Fall in Love
  3. How to go no contact: a full guide on how to literally escape
  4. Narcissistic Supply: How to cut off the supply
  5. How to use patterns to create a clear head
  6. Narcissistic Fleas: How They Rub Off on You and How to Cure the Itch
  7. Love isn’t meant to hurt: Where do you draw the line with conflict?
  8. Reframe your brain: How to create firm standards after narcissistic abuse
  9. What is the difference between love bombing and infatuation?

Self Love

  1. Sources of Strength: What can you do to re-find peace?
  2. How to overcome people pleasing
  3. How to overcome agoraphobia
  4. Learning self love and achieving “healthy narcissism”
  5. How to reparent yourself

PTSD / Anxiety / Depression (Comorbidities)

  1. PTSD: How is it caused and how can we prevent it?
  2. Somatic Strategy – how to calm your nervous system
  3. Anxiety – how to distract from a panic attack as it’s happening

strategy

Instagram

  • Creating a channel in Instagram messages with content like an online magazine – links to blog posts, community discussions, downloadable freebies that build the email list
  • Create “outreach” reels using the new Trials Reels to open the top of the sales funnel, starting the customer journey for people with limited awareness of trauma but potential experiences of it – educational and informative content to reach a new audience. Perform A/B testing with these.
  • Create rewatchable videos on : loop end and beginning, add in listen to that again etc
  • Do the same for TikTok
  • Add controversial hooks if not rewatchable
  • Engage with competitors followers 15m before and after
  • Make more reels per day- 1 original, 1 repurposed
  • Script videos to be more shareable: can do this with family and friends pillar or the more valuable educational videos
  • Longer SEO optimised captions
  • Get more specific: specific topics to a specific audience to stand out- could be more science learning with studies referenced, more educational for those who don’t know much about it,
  • Reel cover text- use a thumbnail with whole sentence hooks like a cover for a book to give people who are scrolling past a chance to engage with it
  • Once a week competitor analysis: find someone with <10k followers that have a video with >1mil views
  • Get specific about target audience pain points: family not understanding, frustration with not wanting to leave (this is a great example you’ve already discussed) this will be helpful if you decide to implement AI powered hypertargeting

 

TikTok

  • Post 2 part videos, post the second part first then a few minutes later post the first part- the latest video will be pushed through the FYP reaching non followers more than followers
  • Watch time: cuts, short, concise, make sure people have a reason to watch til the end- listicles, value
  • Engagement – ask questions, use polls, reply to comments

 

Repurposing content

  • Podcast = cross promoting to guest audiences = youtube video = youtube short clips = tik tok clips = blog post from

 

Downloadable content

  • book excerpts to build an email list for future email content marketing
  • workbooks or planner templates for empowerment and recovery- can use Pinterest to funnel traffic to website for the download
  • UGC of people using the downloads: micro-influencer marketing for target audience

 

Mission approach

  • tracking reach through mapping what establishments have been visited by franchisees and what impact each visit has had – “front of mind” branding tracking
  • Networking through businesses eg if a franchisee reaches the NHS- can we use this impact to secure reach in other NHS sectors or the same in other areas?

@reallygreatsite by Joanne P

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