During summer of 2024 I worked alongside a videographer to provide content coverage of the client’s stage at Secret Garden Party. Working as the videographer’s digital marketing strategist, I successfully leveraged our BTS content to boost his engagement to reach a wider audience to promote his videography business.

   Elements such as having a person on the thumbnail and a story-focussed caption helped the initial viewing time. Furthermore, engaging with the festival community through collaborating, tagging and responding to comments helped to increase engagement. 

Engagement:

His engagement for this post was 6.178%. This is higher than the media and entertainment industry standard of 4.2%. [Average engagement rates for 12 industries [September 2024] – Hootsuite, 19/09/2024.]

Likes:

The post received 290 likes, a 1350% increase from his last piece of original content, which received 20. 

• 290-20 =270. 270/20 =13.5. 13.5 x 100 =1350% increase

Comments:

The post received 42 likes, a 2000% increase from 2.

• 42-2 =40. 40/2 =20.  2×100 =2000% increase.

Saves:

The post received 7 saves, up from 0.

Reach:

This lead to a reach of 4694, a 1808.1% increase from his last post’s reach of 246. 

• 4694-246 =4448. 4448/246 =18.081. 18.081×100 =1808.1

   I have since worked with Kyle to develop his content strategy, by creating content pillars to establish a broader narrative and help his account to remain active when he has no recent work to post. We tweaked his Instagram settings and video uploading process to improve the quality of his content, and improve the overall aesthetic of his feed.