In today’s digital age, having a website isn’t enough—you need to ensure your customers can find it. That’s where our Free Ultimate SEO Guide comes in. If you’re a small, local business owner, you might be wondering, “How can SEO help me?” The answer is simple: SEO increases your visibility on search engines like Google, making it easier for potential customers in your area to discover your business. This is because SEO can ensure that your website content most closely answers the questions your customers are asking.
In this guide, we’ll break down the basics of SEO for small businesses and explain how you can use it to grow your online presence and attract more customers. We’ll also provide links to helpful resources so you can dive deeper into specific topics as needed.
The Ultimate Free SEO Guide for 2024
Chapter 1. SEO Basics for Small Businesses in 2024
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- Master SEO in 5 Minutes: Everything Beginners Need to Know
Starting with the Basics, a quick 5 minute read will get you up to speed! Understand the SERP (Search Engine Results Page), keyword research, all key concepts. - The Ultimate On-Page SEO Cheat Sheet for Explosive Rankings!
What is on page SEO? Discover how to start at the beginning and optimise website content here, with website structure, search intent, social signals, and keeping your content fresh. - How to Supercharge Your Rankings with Off-Page SEO Tactics!
Discover what strategies can help you beyond your website’s walls- in the World Wide Web. Build backlinks, market using social media and listicles, build domain authority, set up optimised email signatures, guest blogging and more. - Unlocking Hidden SEO Power with These Technical SEO Hacks!
Technical SEO gets you thinking micro- into the nitty gritty, Mr Robot style (without the ones and zeros.) - SEO Dictionary – Learn the Jargon Here
Understanding that SEO doesn’t stand for Sensory Explosion Overload? A must-read to understand what to search for while you’re learning.
- Master SEO in 5 Minutes: Everything Beginners Need to Know
Chapter 2. Local SEO
Local SEO is the only SEO we care for at Zenish, not just because ranking for national keywords is tough graft. While country-wide businesses are competing for the top 10 positions on Google, we’ll show you how to work smarter to rank where it matters most: close to home.
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- Love Thy Neighbour: Become an Expert in Local SEO
Identify localised key words and search queries, - Open the Door to Repeat Customers Using the Best Local SEO Strategy
Build a winning strategy that finds your nearest and dearest: ideal local customers - Connect with your Community to Increase Website Traffic
Offline strategies to encourage your community to engage with you online too! Encourage user generated content, online reviews, social media engagement from the comfort of your brick and mortar. - Use Mobile Optimisation to Guide your Customers- from the Pavement into your Store
Did you know that 50% of searches ending in ‘near me’ result in a store visit? - Google My Business- Say Hello to Locals Who are Searching for Your Business Already
There might not always be someone to answer the phone when your customers call, so make sure you can answer their questions online. Opening times, services, product directories, contact information and more.
- Love Thy Neighbour: Become an Expert in Local SEO
This Free SEO guide will grow as we convert our knowledge into value-driven content. So, if you find it helpful don’t forget to bookmark this guide and visit back! Or, you can sign up for a weekly email newsletter below to get updates every week (we promise not to bother you too much, but you can still unsubscribe at any time, thanks to our GDPR Compliant Content Strategy.)
Hope it helps!
-Joanne
